NHMA, in collaboration with Novo Nordisk, has launched an outreach campaign aimed at promoting the Obesity Bill of Rights to Spanish-speaking audiences and engaging with the Congressional Hispanic Caucus. This initiative seeks to raise awareness and advocate for equitable access to obesity treatments through Capitol Hill visits, Op-ed placements, social media advocacy, translation services, earned media outreach and direct engagement with policymakers. Leveraging a robust communication network, this campaign aims to drive meaningful policy change and advance health equity within Hispanic communities.